Asked by
Arjun
in
Computers & Technology
at
6:02 AM on October 19, 2008
Anand's Answer
Google's text-based system for advertising on its site and its partner sites is called Adwords. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.
The AdWords concept is simple: you create ads that Google shows alongside regular search results. Your ads appear when somebody searches for keywords you’ve told Google you want to be associated with. For example, if you have a site that sells SpongeBob SquarePants scissors, you might want your ad to appear alongside Google results when people search for SpongeBob or children’s office supplies.
Answered at
6:04 AM on October 19, 2008
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