Hi,
Sizzler is a United States-based restaurant chain with headquarters in Culver City, California, serving steak, seafood, and salad (from a large salad bar), and similar food items.
Contents [hide]
1 History
2 Photos
3 Pop culture references
4 References
5 External links
History
Sizzler Musashino City JapanThe chain was founded in 1958 as Del's Sizzler Family Steak House by Del and Helen Johnson in Culver City, California.[1] The chain is composed of more than 270 locations throughout the U.S.[2]. Most of Sizzler's U.S. locations are in the west.
In the late 1970s and early 1980s, Sizzler promoted mainly steak and combination steak dinners with the optional salad bar. The restaurant wanted to give the customer the feel of a full-service restaurant, but at a price just slightly more than that of the fast food chain. To keep costs down many of the restaurants had their own in-house meat cutters where they would cut their own steaks and grind their own hamburger. Heading into the mid 1980s competition began to appear from other casual-dining restaurants. After promotions such as "All-you-can-eat" fried shrimp, the chain decided to expand its popular salad bar into a full buffet promoted as the "Buffet Court". Patrons began to use the buffet as their meal instead of an add-on to an entree. In response Sizzler began to lower the quality of food in other areas of the menu.[3] Customers took notice and Sizzler's reputation suffered. Sizzler filed for chapter 11 bankruptcy in 1996 and closed 140 of 215 stores. They reemerged from chapter 11 in 1997. During the late 1990s new management upgraded the quality of food but also increased prices. Sizzler's revenue flat-lined, and 21 locations were closed in 2001. Sizzler began an image makeover around 2002. A new restaurant concept was created featuring a lighter and more open dining room. The changes were accompanied with a new menu. In an effort to return to their roots, steaks, seafood, and the salad bar are now being reemphasized while the all-you-can-eat buffet is being phased out.[4]
Sizzler also has restaurants throughout the world including Australia, China, Indonesia, Japan, Singapore, and Thailand.
U.S. states with Sizzler RestaurantsIn January 2008, Sizzler announced it is planning to take action against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa over the use of the name "Sizzler" for the tripler, which began that month (when the option is selected by the player, any prize(s) won, except the jackpot, are tripled) in the US Hot Lotto game. (In North Dakota, the multiplier is called "Triple Sizzler".) Because of this development, Idaho, which ironically is a home to the steakhouse, is, as of March 3, 2008, the only one of the 13 Hot Lotto jurisdictions that does not offer the game option. (Montana and New Mexico are the other states with both Hot Lotto, and the steakhouse chain.)
Sizzler owns the Pat and Oscar's restaurant chain in Southern California.
Answered by
Ritesh malya
at
2:22 PM on June 09, 2012
