Whenever we see a publicity ad for watches, irrespective of the brand or the company, the figure of the watch is invariably shown at "ten past ten" as the time. This being so, it leads us to search as to why the watch is invariably shown to be set with its arms to say "ten past ten". The experts in the field of publicity feel that a watch showing "ten past ten" is the best placement of the two arms of the watch and it makes the appearance of the watch very elegant and in a state of equilibrium.
From the aesthetic angle, the anth- ropologists explain this setting of the watch as a face symbolic of gleeful reception which gives cheers to a viewer/reader. The two arms of the watch equally stretched divergently upwards symbolise receiving a person warmly with open arms. That is why the watch is invariably shown "ten past ten".
In the ad the reader gets drawn towards it and, being eye to eye with the figure of the watch at "ten past ten", feels warmly attracted towards it.
Answered by
maddy777
at
12:53 AM on September 01, 2007