Hello Mayank dear...


In India, the Television Rating Point (TRP) is used by television advertisers to monitor the most widely watched TV programs, based on which, the AD rate for a program is decided. This is the ranking list of popular TV programs released by INTAM (Indian Television Audience Measurement) every week. INTAM is the electronic rating agency in India. 'People meters' are installed in sample homes. These electronic gadgets continuously record data about the channels watched by family members. The agency prepares national data on the basis of its sample homes' readings. Based on the ranking list of the last several years, programs from the broadcasters SUN TV and Star Plus are in the top rank at all levels.

In Japan Video Research handles radio and TV measurement.

In the Philippines, AGB-Nielsen Media Research monitors the ratings through panel homes installed with TV meters to be registered in the computer.

In Pakistan TV audience measurement is done by Gallup BRB.

Answered by Keshto Patel , an ibibo Master, at 2:01 AM on October 11, 2008

full form of 'TRP' is Television Rating Point.

Answered by Abhinav , an ibibo Citizen, at 11:55 PM on October 10, 2008

Television Rating Points is the full form of TRP.

Answered by Kamlesh B , an ibibo Specialist, at 5:52 PM on October 10, 2008

hi
the full form is Target Rating Point
im not going into details as u didnt ask for it.

Answered by punit at 2:56 PM on October 10, 2008

television rating points

Answered by Vipan Thapar , an ibibo Master, at 1:14 PM on October 10, 2008

A Television Rating Point (TRP) is a measure of the purchased television rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the sum of ratings achieved by a specific media vehicle of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience, the TRP figure represents the sum of each individual GRP multiplied by the estimated target audience in the gross audience.

In the case of a TV advertisement that is aired 5 times reaching 50% of the gross audience with only 60% in the target audience, it would have 250 GRPs (= 5 x 50) -- ie, GRPs = reach x frequency - TRP in is this case should be 60% out of 250 GRPs = 150 TRPs - this is the rating point in the target, 60% of the gross rating.

Answered by Sandeep , an ibibo Advisor, at 11:46 AM on October 10, 2008

TRP means " Total Rating Point".
Its related to television product target.

Answered by Uday Makwana , an ibibo Citizen, at 12:46 AM on October 10, 2008