MTNL’s announcement of IPTV (Internet Protocol TV) services and the resulting publicity drive was to write a scathing critique of India’s current infrastructure for broadband. I was wrong, and my second, more measured response is that IPTV, if implemented well, could usher in a new era of entertainment. This feeling is reinforced by information that private companies like Reliance and Bharati Telecom (which owns the AirTel brand) will also be launching their IPTV services soon, and perhaps ‘Triple Play’. But first, the basics, according to a telecom industry insider I spoke with to understand the roll out of IPTV in India.
Telecom service providers will sell customers a set-top box that is capable of beaming lag-free streaming video, using broadband optical fiber connections, straight to your television set. The service will use Internet Protocol (IP), and the possibilities are limitless—video on demand, interactive content, unlimited channels, recording services (on the set top box), picture-in-picture, DVR capability, high-definition TV, instant replays, rigorous parental control, the works.
To put it simply, you can finally be the boss of the idiot box.
Since IPTV uses a set-top box, adding a modem could give you Triple Play—the combination of data, video and voice—in one pipe. And that is where the complexities come in. My initial concern is that the widespread adoption of set-top boxes could be beset with problems.
For instance, if you have subscribed to a service, then you are completely dependent on one box. If it goes dead, all your services go kaput. I guess, this could be solved easily enough with standby units, and quick rectification of last mile link problems by the service providers.
The other issue is more personal. Though India is primarily a one-TV per- house country, urban households are increasingly getting more TVs. If the husband is watching cricket on one TV, the wife could be seeing her favorite cooking show while the children view Cartoon Network.
Channel multicast is possible on an IPTV set-top box, but the resulting bandwidth issues could play havoc with family harmony. It is here that telcos will need to implement their services judiciously, and not over promise benefits. As usual, tariffs and service plans will become a key determinant in the IPTV equation.
However, I must say that if telecom companies like Reliance and Bharti Telecom enter the IPTV race, the cost of accessing good quality entertainment could be held in check by competitive forces. The only hitch in this scenario are the Multi-System Operator s (MSOs)—the big distributors your friendly neighborhood cablewallah is aligned with—who have much to loose. Already besieged by the DTH revolution, they may put some spanners in the wheels. Of course, one can always hope that they see the writing on the wall and join the IPTV bandwagon too!
During my research for this column, I also came across news that the Telecom Regulatory Authority of India (TRAI) wants to separate IPTV from laws that regulate regular cable television in India. I, for one, would support TRAI’s effort, and encourage you to do too.
Ultimately, no matter when IPTV rolls out, the issue will be decided by two things alone—the content delivered and consumer choice. Somehow, the y a r e more than just inter-related, and could spell the difference between the future of IPTV and a home-entertainment doomsday scenario. That is a happy
Goldstone Technologies has signed agreements with 12 new national and international channels for providing live channel content on its Internet Protocol TV (IPTV), which will be launched soon.
IPTV channels will cover localized languages in India, Europe, China, Sri Lanka, and Nepal.
Goldstone is using a patented technology for triple play services, which will deliver quality video at 600 kbps internet speed. This is expected to be the world's first such service to function on the public internet. It uses a set top box, which is
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4:07 PM on November 15, 2007