Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers, and also This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search


For more visit :

http://yedda.com/question s/Goo gles_ effective_CPM_business_1863166 72411 4

Answered by .... ..... , an ibibo Master, at 9:39 AM on July 15, 2008

Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers, and also This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search


For more visit :

http://yedda.com/question s/Goo gles_ effective_CPM_business_1863166 72411 4

Answered by Ni .. , an ibibo Master, at 10:46 AM on July 13, 2008

Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers, and also This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search


For more visit :

http://yedda.com/question s/Goo gles_ effective_CPM_business_1863166 72411 4

Answered by Yash , an ibibo Master, at 8:45 PM on July 08, 2008

well Aryan, well,effective cost per 1000 impressions, also called effective CPM or eCPM, is a commonly used number in advertising programs.

It allows you to track your ad performance by comparing the earnings across different pages and sites. Essentially, effective CPM represents your estimated earnings for every 1000 impressions you receive.

This can then be compared to other forms of advertising revenue, which may not use such directly comparable figures as cost per click.

Effective CPM doesn't represent your earnings - rather, it's calculated by dividing your earnings by number of page impressions, then multiplying by 1000.

For example, if you earned $0.15 from 25 page impressions, then your eCPM would equal ($0.15/25)*1000, or $6.00. If you earned $180 from 45,000 impressions, your effective CPM would equal ($180/45,000)*1000, or $4.00.

This information can be used to compare revenue across channels that may have widely varying traffic - by figuring the earnings per thousand, it's easy to see which channels are performing better. In the examples above, the site or channel which received 25 page impressions could be considered a better performer because it has a higher eCPM.

For more information , please do visit source site:

https://www.google.co m/adsense /support/bin/answer.py?hl=en&a nswer =32865

Answered by Satya ~ , an ibibo Master, at 5:27 PM on July 07, 2008

Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers, and also This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search


For more visit :

http://yedda.com/question s/Goo gles_ effective_CPM_business_1863166 72411 4/

Answered by Raksha , an ibibo Master, at 1:09 PM on July 04, 2008

Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers, and also This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search


For more visit :

http://yedda.com/question s/Goo gles_ effective_CPM_business_1863166 72411 4/

Answered by Ashish Yadav , an ibibo Wizard, at 11:49 AM on July 04, 2008

well Aryan, well,effective cost per 1000 impressions, also called effective CPM or eCPM, is a commonly used number in advertising programs.

It allows you to track your ad performance by comparing the earnings across different pages and sites. Essentially, effective CPM represents your estimated earnings for every 1000 impressions you receive.

This can then be compared to other forms of advertising revenue, which may not use such directly comparable figures as cost per click.

Effective CPM doesn't represent your earnings - rather, it's calculated by dividing your earnings by number of page impressions, then multiplying by 1000.

For example, if you earned $0.15 from 25 page impressions, then your eCPM would equal ($0.15/25)*1000, or $6.00. If you earned $180 from 45,000 impressions, your effective CPM would equal ($180/45,000)*1000, or $4.00.

This information can be used to compare revenue across channels that may have widely varying traffic - by figuring the earnings per thousand, it's easy to see which channels are performing better. In the examples above, the site or channel which received 25 page impressions could be considered a better performer because it has a higher eCPM.

For more information , please do visit source site:

https://www.google.co m/adsense /support/bin/answer.py?hl=en&a nswer =32865

Answered by Romi , an ibibo Master, at 11:49 AM on June 24, 2008

that should be easy to calculate, since Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers.

Answered by Madhurima , an ibibo Master, at 2:40 PM on June 20, 2008

Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers, and also This methodology is inaccurate because not every page view on Google.com 's domain results in a search. For example, finance.google.com, maps.google.com, and video.google.com generate plenty of page views that do not create searches. Same is true for generic www.google.com traffic -- many times people load the page and do not complete a search
this is taken from source http://yedda.com/questions/Goo gles_ effective_CPM_business_1863166 72411 4/

Answered by Sharad Singh , an ibibo Master, at 4:23 PM on June 19, 2008

hi there

that should be easy to calculate, since Google is a public company and its revenue breakdown is known, and the number of page views on google.com can be retrieved (with limited accuracy of course) using ComScore. Just divide the two numbers.

Answered by Reeta K , an ibibo Master, at 7:28 PM on June 18, 2008