Of course! getting links back from highly ranked websites are preferred, but is not limited to it. You can still swap links with low ranked sites, but rather concentrate on sites with niche keywords relevancy, dynamically updated content related to your site for SEO purposes. When ranking sites, the major search engines take into account the number, relevancy and quality of the sites that link to you. You can search in Google for link exchange websites which publish directories of website owners who actively exchange links with each other.
Use this site as your starting point for trading links: value-exchange.sitesell.com/
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7:53 PM on July 10, 2008